Content packs and bundles

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Bundles are sets of content, which can be otherwise purchased in game's store. They are released with thematic updates for the game, and contain heroes, skins, creatures or boosts (for Prestige and Crowns), costing a solid amount of Rubies. Despite their high price, the deal bundles provide allow players to save big as they wouldn't have to purchase each of the items individually.

Meanwhile, packs are special big sets that can be bought only outside of the game with real money. Beyond listed above items, they also can contain free draws of Fortune Cards.